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PROTOTYPES

Founded in 2021 by the duo Laura Beham and Callum Pidgeon, who honed their craft at VETEMENTS during the Demna era


Prototypes prioritizes upcycling and reuse over mass-producing new garments. Its main line utilizes deadstock to propose a sustainable approach to fashion. True to its name, the brand values creating one-of-a-kind pieces rather than mass-produced ready-to-wear.

No two items share the same design—this very fact lies at the core of the concept.