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Mainline: RUS/Fr.CA/DE

Mainline:RUS/Fr.CA/DE is a London-based collective founded by Alexandra Vincent, Karl Felix and Zarina Becherova. The group's philosophy, named after the French-Canadian, Russian, and German names, is formed through various aspects of cross-cultural dialogue among its creators. By leveraging clothing as a vessel to bridge these experiences, and by curating art projects and performances around this topic, the creative directors of Mainline:RUS/Fr.CA/DE are creating cultural, Embracing the introspective nature of the journey beyond social and physical hardship. The collective has created a visual language that harmonizes and articulates instances of fluid placelessness and confusion that are common in travel, drawing inspiration from dress codes in corporate frameworks and creating a blend of comfort and sexiness. Emphasize social juxtaposition.